We all remember visiting old country fairs with our grandpa. Don’t we? Think back how we could not overcome the temptation for cotton candies and bought it right at the entrance. Perhaps, candies were the only thing that we thought of back then.
As a business professional, I now recall how the nearside stalls were the ones that had the biggest lump of crowd nestled around them. It was a matter of visibility, after all.
The same concept – visibility is business – is applicable even today. Thus, it is not at all surprising to see more and more websites shifting their focus from advertisements, and solely to search engine optimization.
Small details matter when it comes to search engine rankings. So, companies leave no stone unturned even to skim a couple of points higher than their competitors. Not to mention, the race to page 1 is endless and ever-lasting.
The type of hosting that you choose affects your search engine rankings. So, a shared hosting – or VPS hosting – will yield a result different from dedicated hosting. And so will cloud computing, compared to other mainstream servers.
Here I have curated a list on how cloud server hosting can boost your SEO rankings.
Cloud servers as speedsters of hosting
In recent times, the focus on page load speed as a factor in ranking webpages has increased. Naturally, websites that load promptly (in no time) will have an upper hand compared to slow, lethargic websites. Page-speed as a factor will also wipe most slow websites – especially those on shared servers – out from the competition.
Moreover, cloud servers have regularly been touted for a high uptime availability, and also for their speed. Thus, with clouds, you can expect to skip a few places up in the rankings chart.
Even with a normal RAID configuration, cloud servers can easily outrun dedicated servers and Virtual Private servers configured with decent hardware.
Besides, dedicated hosting has a single point of failure. Thus, a minute glitch is capable of steering countless problems that can culminate in a complete data outage. Cloud server hosting, on the other hand, is backed by multiple servers that keep the website up and running. Thus freeing reliance on a single machine and improving overall uptime.
From Google’s standpoint, it makes sense to prioritize pages that power a reliable environment rather than having a website that is down, like, 20 hours a day.
With the reliability and uptime that clouds bring, you are sure to have an edge with rankings.
The nearer, the better
Websites hosted on nearby servers have a better page load speed because data is fetched in and out in no time, owing to their proximity. Thus, you may have noticed that search-results often comprise multiple websites from your country or from a nearby location.
When it comes to location, cloud computing benefits you in two ways.
First, the underlying servers are distributed all throughout the world. Thus, no matter where you are accessing the website from, you get the same swift, immersive on-site experience. Second, the admin can access the server from anywhere in the world, anytime. This allows for better control and accessibility.
With cloud hosting, you are, therefore, likely to be included in local SERPs without the server being locally present or so.
Security is paramount for any website, be it a search engine or a search result. The last thing users will want is to download application infected with malware.
There are N number of vulnerabilities floating around on the internet, in search of websites to prey. Plus, there could be X loopholes on your site, many of which might go unnoticed until exploited by one of these vulnerable programs.
It is impossible to foretell which loophole would be exploited and in what way. Moreover, securing a server is an exhaustive task, one that takes time and rigorous testing, and at the end there could still be various loopholes left. The attackers are smart enough to discover and exploit these loopholes, and to launch an attack by concealing bugs within codes.
My point being, cloud providers are a bunch of black-suit, red-tie guys – those who know their things well. It is better to let these men take care of the security because the tools and techniques deployed by these providers are the best in the industry and have been developed over time.
A more secure server would not only pave the way towards a higher search engine ranking, but also garners a sense of trust and authenticity towards the brand.
Protection from Bots
The firewall that keeps vulnerabilities away also prevents bot-attacks on your site.
Content reigns supreme when it comes to SEO rankings. Over the years, more focus has been drawn to the details and quality of content, and unnecessary algorithm has been jettisoned. At present, a content alone is capable of getting your page ranked. This leaves little scope for low-quality, derived contents, let alone having a duplicate material on your website.
Google does not take con-artistry lightly, and websites that duplicate their contents are almost immediately hit with a negative SEO.
Scraping bots that have an evil underlying intent scrape valuable contents from one site and post it elsewhere – without backlinks or reference. While the other website reaps advantage from your content, yours could be penalized on account of plagiarism.
With better and longer exposure, cloud professionals are more effective in deploying ways to keep these malicious bots away. Self-managed server can be equally secure too, but it will often need a wide expertise and a huge workforce to achieve this. Given that cost is often a constraint for embryonic business, cloud server hosting would prove to be a more cost-effective alternative.
“72 % users will only use mobile to access the internet”
A big percentage of internet crowd comes from smartphones. A mobile has smaller screen, lower computing capacity, and slower internet than most computers.
Pages that are not optimized for smartphones may appear garbled with icons appearing one over the other. Thus, a smartphone user may not have as immersive an experience as a desktop user. This does more harm to the website than it does to the user. The site traffic could reduce drastically, jeopardizing its ranking. It is, therefore, imperative to optimize pages for viewing in a smartphone.
Optimizing mobile websites only need a bit of extra work. Besides, most cloud services include analytic tools with their plan. With these advanced ready-to-go tools it becomes easier to have a mobile version of your website. A little tweak is all it takes to have a site that works as well on smartphones as it does on a computer.
This ensures you have no loose ends when it comes to SEO.
Internal server errors render pages unavailable for search-engine crawlers, making it difficult for the crawler to determine whether to rank your website. Though google might still list your domain based on the search-relevance of other pages, your website could slip down a few points in the rankings.
Thus, it becomes essential to fix internal errors as early as possible to help prevent the possibility of incurring negative SEO. Hence, a provider-managed server is likely to assist you with a more agile troubleshooting than a self-managed server.
Unless you choose to have a private cloud over your enterprise, cloud hosting is always provider-managed. While the basic services that run with every managed hosting is more or less the same, cloud hosting employ a more stringent maintenance routine.
Cloud servers have their own modus operandi with maintenance which has been long known for fixing bugs and errors in no time. This leaves little scope for a downfall in ranking as the internal errors are likely to be eliminated as soon as they creep in.
We sum it up with the following briefs:
- High server speed fetch a better rank.
- Multiple underlying servers ensure a high uptime availability and higher performance. This, then, translates to a reliable environment.
- The dispersed server pool (virtualization) bags top places in local search results, even if the server is not physically present anywhere close.
- A plethora of security tools together weave a secure platform. It is, therefore, less likely that a website hosted on cloud server will be hit with a negative SEO.
- Managed services help keep internal errors at bay. Thus, the website is easily discovered and ranked by search engine spiders.
What lies ahead?
Despite being a buzzword in IT, cloud server hosting has failed to garner the clientele it deserves. It is but natural to imagine what has triggered this paradox.
A comprehensive look suggests that contrary to what sellers proclaim, these servers, too, have some downsides, and loss of control, privacy concerns, data misuse, etc. are the most feared of them all.
However, as things catch pace, it will be interesting how marketing will mould these ‘loose ends’ to turn table on their side.
Nishant is a writer by hobby and fortunately also by his profession. A state level tennis player, Nishant has written short stories, poems, and snippets for a number of blogs (including his own). Cloud Computing, Web Hosting and Cyber Security are Nishant’s forte. He has an active appearance on Go4hosting belvedere, always ready for the enthusiast technical approach.